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ENT 432
Course Purpose
Learning Outcomes
Go-to-Market Strategy
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Linked with Program Outcomes:
Evidence-Driven Venture Creation
Entrepreneurial Mindset and Lifelong Learning
Product Refinement
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Linked with Program Outcomes:
Strategic Innovation and Market Insight
Entrepreneurial Mindset and Lifelong Learning
Profitability
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Linked with Program Outcomes:
Evidence-Driven Venture Creation
Entrepreneurial Mindset and Lifelong Learning
Legal Foundations and Equity
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Linked with Program Outcomes:
Evidence-Driven Venture Creation
Entrepreneurial Mindset and Lifelong Learning
Christlike Leadership in Venture Building
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Linked with Program Outcomes:
Evidence-Driven Venture Creation
Entrepreneurial Mindset and Lifelong Learning
Resourcing the Venture
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Linked with Program Outcomes:
Evidence-Driven Venture Creation
Entrepreneurial Mindset and Lifelong Learning
Instructor created Learning Outcomes
Course Purpose
Learning Outcomes
Maturing innovation
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Legal, financial, and organizational issues
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Course outcome history
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Outcome
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Link Course Outcomes to Program Outcomes
Course Outcome
Program Outcomes
Go-to-Market Strategy
Develop and validate a go-to-market strategy by identifying viable sales channels, articulating value propositions, and running lean experiments to reach early customers.
Entrepreneurial Mindset and Lifelong Learning
Strategic Innovation and Market Insight
Evidence-Driven Venture Creation
Collaborative Teamwork & Communication
Faith-Informed Ethical Stewardship
Product Refinement
Refine innovations through continued interdisciplinary collaboration to meet functional, technical, and customer-specific performance expectations.
Entrepreneurial Mindset and Lifelong Learning
Strategic Innovation and Market Insight
Evidence-Driven Venture Creation
Collaborative Teamwork & Communication
Faith-Informed Ethical Stewardship
Profitability
Model the expected profit of their commercialized product, including pricing, cost structure, and breakeven analysis, to determine business model feasibility.
Entrepreneurial Mindset and Lifelong Learning
Strategic Innovation and Market Insight
Evidence-Driven Venture Creation
Collaborative Teamwork & Communication
Faith-Informed Ethical Stewardship
Legal Foundations and Equity
Design and defend a legal structure-including equity splits, founder roles, and decision rights-that supports responsible stewardship and long-term venture viability.
Entrepreneurial Mindset and Lifelong Learning
Strategic Innovation and Market Insight
Evidence-Driven Venture Creation
Collaborative Teamwork & Communication
Faith-Informed Ethical Stewardship
Christlike Leadership in Venture Building
Engage in ethical and inspired decision-making as they lead teams, allocate resources, and navigate ambiguity in building a Christ-centered business.
Entrepreneurial Mindset and Lifelong Learning
Strategic Innovation and Market Insight
Evidence-Driven Venture Creation
Collaborative Teamwork & Communication
Faith-Informed Ethical Stewardship
Resourcing the Venture
Secure and manage early resources-financial, human, and material-to support continued venture development.
Entrepreneurial Mindset and Lifelong Learning
Strategic Innovation and Market Insight
Evidence-Driven Venture Creation
Collaborative Teamwork & Communication
Faith-Informed Ethical Stewardship